The Camera Land Blog

"The difference between them and us is us."

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October’s ‘Digital Photo XChange’

Camera Land announces: Camera Land’s ‘Digital Photo XChange’.

A monthly group.

These first few group meetings were extremely productive.

Each attendee is invited to bring in a few images they want to display to the group. We discuss why we shot it the way we did, and discuss in an intelligent group arena, options for cropping, exposure, angle of view, perspective, lens choice and more.

The comment I’ve been getting most, is that these give and take sessions are a really great learning device.  The constructive input and positive criticism is a terrific way to grow one’s photographic knowledge.

Please know that you are not required to have images each time, everyone is welcome.


Camera Land’s  ‘Digital Photo XChange ’ We are offering a platform to share and expand your knowledge of digital photography.  This will be an evening event.

We provide an open, friendly, and honest environment to participate in the critique process. Make our Photo XChange your place to exchange creative energy with other like-minded photographers.

The ‘Camera Land Digital Photo XChange’ provides a forum for photographers who have an interest in keeping up with the ever growing world of digital photography. Monthly meetings will put the emphases on sharing and improving your digital photographic skills.  In addition, each month, Jeff will lead the group through informative demonstrations and discussions about current digital technology.  Jeff has a unique approach to teaching digital processing techniques and shooting techniques. Discussions on the equipment choices on your photos will also be included.  By utilizing audience image files using our large screen projector, we enter into friendly group discussions.

We invite each attendee to submit up to 3 images to be viewed and discussed by the group. All in attendance are encouraged to participate by offering input, sharing photographs and sharing technical advice. This open and relaxed environment creates a unique opportunity for an exchange of ideas and techniques about digital photography.*

We will have some evenings with guest judges. An evening with a judge, just to discuss how they make their choices and what they look for, and an evening where we can submit work to be judged. Each month you are invited to submit your digital photographs for the evening discussion.

Digital files must be emailed to Jeff at prior to the meeting.
File size: approx.: 3mb. ( 8×12 300dpi )
If you would prefer, we will supply you with a flash drive to bring to class.

Be sure to put “Photo XChange” in the email subject line.
Please limit your files to a maximum of three images.

The ‘ Digital Photo XChange ’ is directed by Jeff Mantell.
Jeff attended School of Visual Arts in the 1970’s and has been shooting and teaching photography even longer.
His passion for photography and patience for sharing his knowledge makes him a real resource for anybody interested in learning more about photography. Jeff is the Director of Education here at Camera Land.

Please feel free to reach out to Jeff with any questions you might have about photography. Thank you,

Jeff Mantell
Camera Land

*Note: You do not have to submit images to attend the meeting. Please come and participate in the critique. 

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The Importance of the ‘Rule of Thirds’

The ‘rule of thirds’ is an important tool in photography as well as all other aspects of design. The rule states that if you take a canvas (or in our case a photograph) and divide it into three equally sized horizontal sections and three equally sized vertical sections, the resulting grid provides a kind of “roadmap” that helps you choose where to place your elements. By thinking of your grid as “map”, you can use the spots where the lines intersect to indicate the prime focal areas within your photograph.  Putting a subject or element closer to one of these intersections will allow it to naturally stand out, while objects that are further away will be given less attention.


There are a few ‘rule of thirds’ ideas to keep in mind when you take photographs. At the basic level, it is best for the horizon in your photograph to line up with one of the horizontal lines on your grid.

_akb0941_dxoFor landscapes, it’s usually best to have the horizon on the top horizontal line, so that the picture shows more of the subject matter and less empty sky space.

If you’re looking to place focus and emphasis on a visually interesting sky (clouds or a sunrise), you can do the opposite and put the horizon on the bottom horizontal line.

portraitPortraits may work best when the person’s eyes line up with the focal points of the intersecting lines. Placing their eyes on one of these points can create more engagement than placing them in the center of the photograph.

For action shots, be careful not to cramp your subject and keep in mind the idea of your subject’s movement or the sense of movement you’re trying to create. Place the subject at one end of the grid and leave space ahead of them. In other words, try to leave at the other side for your subject’s “destination”.

After you’ve established a good understanding of the ‘rule of thirds’, it may be time to break the rules. While the ‘rule of thirds’ grid naturally sets your photograph up for perfect symmetry, and while humans are naturally attracted to symmetry, rules are sometimes meant to be broken. Creating perfect symmetry can set you up to go unnoticed because we’re so used to seeing it all the time. Creating an image that is asymmetrical can send a signal that something is different and unique, which can be incredibly engaging. While symmetry can be something to experiment with, balance is a necessity. The ‘rule of thirds’ grid can help you figure out how to use asymmetrical balance to your advantage by showing you which parts of your photo has the most weight and how to appropriately space elements and subjects.

The more you understand the rule and its effects, the easier it can be to disrupt the audience’s expectations. Experiment with other areas of the space and see what is possible. This can be a great way to open yourself up creatively.

Need more help with the ‘rule of thirds’? Consider signing up for one of Camera Land’s classes! We have great class offering that offer all kinds of classes, workshops and lectures.

Call us today at 516-217-1000 or visit the Camera Land Learning Center at:

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Vortex Products Back in Stock

Just a quick exciting post about some products that have just arrived that we’ve been out of for a little bit, that we know you’ve been looking for:

Vortex StrikeFire II Red Dot – Red Green Cantilever #SF-RG-501

Vortex SPARC AR Red Dot – 2 MOA Dot #SPC-AR1

Vortex Viper Red Dot Sight – 6 MOA Dot #VRD-6

Vortex Viper PST 2.5-10×44 – EBR-1 MRAD #PST-210S1-M reduced $150.00 to only $449.99

Vortex Viper PST 2.5-10×44 – EBR-1 MOA #PST-210S1-A reduced $150.00 to only $449.99

The new Vortex Razor HD 27-60×85 Spotting Scope Angled #RS-85A

Vortex Venom Red Dot – 3 MOA Dot #VMD-3103

Vortex Viper HS-T 6-24×50 – VMR-1 MRAD #VHS-4310

Vortex Viper HS-T 4-16×44 – VMR-1 MOA #VHS-4309

If there is anything we can answer for you please feel free to call us @ 516-217-1000.

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About the Camera Land Learning Center

Photography is a technical kind of art. The camera can be a tough tool to really learn and control, but here at Camera Land, we want to help. With this in mind, we’ve created a physical place where people can learn about photography from actual photographers that are also great teachers. We’ve established an educational space that is full of fun, offering easy-to-follow classes, all while providing a supportive environment for photographers to expand their knowledge.

Welcome to the Camera Land Learning Center. The Camera Land Learning Center is a reputable educational center where we teach, have fun, and make using your camera and its accessories easy.

Our basic classes help new photographers learn the technical aspects of digital photography. Brand new to photography and need to learn the basics? Consider taking our Digital Photography DSLR-101 class. Once you mastered that, take it a step further and take our Digital Photography DSLR-201 class to learn how to take control of your camera.


Shot with 16mm


Shot with 135mm






Our more advanced classes expand and push photographers that already have experience and skill. These types of classes are offered in workshop form and often feature experts and  professional photographers as speakers and teachers.


Adjust your shutter speed to “freeze action”


Adjust your shutter speed to give a sense of movement








From our DSLR 101 class to our brand-specific classes as part of our “Get Acquainted with Your Camera Series” (Nikon DSLR, Sony Mirrorless, Canon Rebel DSLR, Olympus OM DSLR, etc), Camera Land’s classes help all types of photographers hone their craft.

Camera Land likes to also feature monthly workshops that cover a variety of topics and supports experimentation and foster a sense of community among local photographers. We frequently host expert speakers and offer special events. Whether it is our monthly Super Thursdays that challenges photographers with a homework challenge for our Third Thursdays Club or our Digital Photo XChange meetings, the Camera Land Learning Center is a photography community that encourages learning, sharing, and general enjoyment.


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Deal of the Day | Minox Riflescopes

We are working very hard on our new web site and have brought back the Deal of the Day, however, these deals will be available for a day or two and then be gone as we are making these deals extremely aggressive

Your choice of:
Minox BL 10×44 HD #62049 Binocular + ZV 3 3-9×40 – PLEX Riflescope #66005
Minox BL 10×44 HD #62049 Binocular + ZV 3 3-9×40 BDC 400 Riflescope #66006
Reduced from $700.00 to only $449.99, brand new

The excellent optical performance and reliable mechanics perfectly meet the demands of any hunter looking for a quality piece of gear. Equipped with fully multi-coated lenses, 1 inch tube and 3x zoom range, the MINOX ZV riflescopes are the ideal solution for use in every situation.

Product Features:
– Outstanding optical performance and mechanics
– Fully multi-coated lenses
– 3x magnification
– 1 inch tube
– Lightweight aluminium body
– Long, safe eye relief
– Reticle at the 2nd focal plane
– Precise elevation and windage adjustment, as well as parallax adjustment (SF model)
– Waterproof and nitrogen purged to prevent fogging

The 10×44 BL-HD Series Binocular from Minox combines phase-corrected prisms, high density (HD) glass, anti-reflective multicoated optics, and anomalous partial dispersion (APD) lens elements, to create an optical system with well-rounded performance in all light conditions. The phase-corrected prisms and HD glass increase resolution and contrast, while the APD elements reduce chromatic aberration, that produce clear and bright images with true color representation across the entire field of view without distortion.

Its lightweight polycarbonate housing reduces fatigue from long use while being impact, temperature, and corrosion-resistant. An open-bridge configuration further cuts the weight, while providing a sure grip whether you’re using them with one hand or two. The optical tubes are nitrogen-filled and o-ring sealed for fogproof performance and they are rated to be submersible to 16 feet. Twist-up eyecups let you customize the eye relief whether you wear glasses or not.

Optical Performance
– 10x magnification
– 44mm objective lenses
– Phase-corrected roof prisms for increased image resolution and contrast
– High Density (HD) glass increases image color, contrast, resolution, and brightness
– Anomalous partial dispersion lens elements reduce chromatic aberration for truer color representation

Use and Handling
– Knurled center focus wheel
– Right-eye dioptric adjustment for crisp focusing
– Open-bridge design reduces weight and provides a more secure hold
– Twist-up eyecups provide customized eye-relief with or without eye-wear

Construction Details
– Temperature, impact and corrosion-resistant polycarbonate housing
– Nitrogen-filled, water and fog-proof, submersible to 16′
– Rubber exterior coating provides sure-grip in wet or cold conditions, and protects against impacts

Please feel free to call us @ 516-217-1000 with any questions or to place an order.

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Deal of the Day | Warehouse Clearance Items

Deal Day GIF

We are working very hard on our new web site and have brought back the Deal of the Day, however, these deals will be available for a day or two and then be gone as we are making these deals extremely aggressive

These deals are some clearance blow out items. I just went through the warehouse. These are a combination of:
– Changed my mind and returned
– Wife made me return it
– Open box from a demo event
– Discontinued new product – These new items will be indicated new on the list below
***All come complete. 100% optically and functionally perfect. Full Warranty

In no particular order here is what we’ve got. Please feel free to give us a call at 516-217-1000 to discuss any of these items or to place an order.

Vortex Diamondback 20-60×60 Spotting Scope Straight #DBK-60S1 only $329.99

Vortex Ranger 1000 Rangefinder #RRF-101 only $289.99

Vortex Crossfire 12×50 Roof Prism Binocular #CF-4304 only $159.99

New – Meopta MeoPro 6-18×50 Mildot Riflescope #540640 only $599.99

Meopta MeoPro 3.5-10×44 Z-Plex Riflescope only $329.99

Meopta MeoStar 8×32 Binocular #499780 only $549.99

Leica Trinovid 10×25 BCA Binoculars #40343 only $379.99

Leica Trinovid 8×20 BCA Binoculars #40342 only $369.99

Vortex Diamondback 8×28 Roof Prism Binocular #DB-200 only $69.99

New – Zeiss Terra 3X 3-9×42 RZ-6 Riflescope #522701-9979 Only $289.99

Leica Ultravid 8×42 HD Binocular #40293 only $1399.99

Leica Ultravid 8×50 HD Binocular #40295 only $1499.99

New – Leupold VX-3 3.5-10x40mm – Boone and Crockett Riflescope #66110 only $469.99

New – Leupold VX-3 4.5-14X40 Matte Boone and Crockett Riflescope #66225 only $499.99

Minox ZV 3 3-9×40 Plex Riflescope #66005 only $119.99

Minox ZV 3 3-9×40 BDC 400 Riflescope #66006 only $129.99

Zen-Ray PRIME HD 10×42 Binocular with Dielectric Prism Coating only $449.99

New – Made in Germany Minox BL 10×44 HD Binocular #62049 only $339.99

Zeiss Conquest HD5 3-15×42 Rapid-Z 600 Riflescope #522621-9981 only $849.99

Meopta MeoPro 20-60×80 HD Spotting Scope #598880 only $1099.99

Please feel free to call us @ 516-217-1000 with any questions or to place an order.

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‘Get Good, Get Work, Get Paid’ with Jim Lennon

Saturday, September 24, 2016

10:00 AM to 3:30 PM

At Camera Land (see map)

Price: $99.00 /per person

Jim Lennon Photographer175-H2 Commerce Drive Hauppauge NY631-617-5872

Many of you asked for this… here you go!!!

An inside look at making a Living in Commercial Photography.

Jim is a wealth of knowledge, and spending a day with him is an invaluable experience to any photographer.

Jim Lennon has been working as a photographer full time since 1977. He started by working as the technician in the Adelphi University photography program for 3 years, next as a staff photographer for the Times-Review newspapers on the North Fork for 2 years, then spent 3 years on Editorial Magazine & Freelance work in NYC. In 1985 Jim built his first studio in the old 1800 sq ft Firehouse at the Westhampton Airbase. In 1988 he moved to form a partnership, Brenner/Lennon Photo Productions, at a 3500 sq ft space in Plainview. In 1998 Brenner/Lennon moved across the street to a renovated 8600 sq ft location. In 2007, after 30 years in the business, Jim and his wife Mona decided to re-invent their business strategy in a way that would be best for them and their clients for the next 15 years. They opened Jim Lennon Photographer, Inc, a completely renovated 2500 sq ft Studio in the Hauppauge Industrial Park. Jim’s client base is made up primarily of Corporations and Ad Agencies. Work can be viewed at

Jim will be talking candidly about the creative & technical expectations, business strategies, client relationships, pricing realities, evaluating & estimating Jobs, understanding your cost of being in business, how to charge for your work and how to get paid.

This is a reality-based program based on 39 years of working directly with clients on photo assignments and projects. The program is geared toward serious business-minded photographers. Crybabies and whiners need not apply.

Jim’s work has been featured in Thousands of Ad campaigns and corporate communications. His work has been recognized with awards from Kodak, The Association of the Graphic Arts, The Long Island Advertising Club and Graphic Design Magazine. He has been featured in photographic industry magazines Studio Photography, Industrial Photography and The Photo District News.

Jim has taught Advanced and Studio photography at Adelphi University and sits on the advisory board for the photography program at Suffolk County Community College. He has also lectured at Stonybrook University, C.W. Post University, Nassau Community College, Suffolk Community College, The Southampton Cultural Center , East End Arts and many other regional photography and Arts organizations. He is Past President of LI Cares (The Harry Chapin Food Bank), Past President of ASMP-Long Island and is the President of the Board of Directors of The East End Arts Council.

Jim Lennon

We will start with at 10:00 with a studio tour in Hauppague (about 20 min. from here), Lunch at 12:30 at Camera Land, and 1:30-3:30 “Business of Photography Program” and Q&A.


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Deal of the Day | Meopta

We are working very hard on our new web site and have brought back the Deal of the Day, however, these deals will be available for a day or two and then be gone as we are making these deals extremely aggressive.

Today’s Deal of the Day is on the Meopta MeoPro 3.5-10×44 Z-Plex Reticle . We just received some more of these great scopes that we have been blowing out for only $349.99, reduced from $649.99. Once again we will be including the Meopta Neoprene Scope Cover with it as well, at no additional cost to you.

Without question this is a best buy item in quality as well as value.

MeoPro 3.5-10×44

Extra range and twilight confidence.

The Bright and sharp with smooth operating and robust mechanics the new MeoPro® 3.5-10×44 gives the hunter a little more objective size and a lot more confidence during twilight hunting hours. MeoBrightTM ion assisted lens multi-coatings deliver maximum light transmission and sharpness in every lighting condition and our MeoShieldTM coating protects exposed lens surfaces from abrasion. The new MeoPro® 3.5-10×44 is ready for a successful hunt.

The MeoPro 3.5-10×44 riflescope features reticles in the second focal plane. Reticle placement in the second focal plane means that as you increase or decrease magnification, the apparent size of the reticle remains constant.

MeoBrightTM – A proprietary ion-assisted lens multi-coating applied to all air-to-glass optical surfaces. Developed by Meopta, MeoBrightTM ion- assisted multi-coatings eliminate glare and reflections and delivers an industry leading 99.8% light transmission per lens surface.
MeoShieldTM – MeoShield TM ion-assisted coating protects external lens surfaces and delivers enhanced resistance to scratching or abrasion in extreme conditions. MeoShieldTM meets military specifications for durability and surface hardness.
MeoTrak IITM Elevation and Windage Control – MeoTrak IITM posi-click finger adjustable windage and elevation turrets deliver precise, click adjustment with superior repeatability, unparalleled tracking capability and ultimate accuracy. Positive tactile and audible clicks ensure accurate zeroing and adjustability in the field.
MeoQuickTM – MeoQuickTM fast-focus eyepiece rapidly brings your target into sharp focus and provides extra diopter travel to accommodate a wider range of visual acuity variations.
Lens Components – Individual lens components are meticulously ground and polished in-house and precisely matched for superior performance.
Erector System – Developed to provide maximum holding force to withstand heavy caliber recoil and eliminate backlash, resulting in repeatable accuracy and zero hold.
One Inch Main Tube Construction – One piece, aircraft grade aluminum 1” main tube is “ELOX” hard anodized for an incredibly durable, scratch resistant, non-reflective matte black finish.
Waterproof – All riflescopes are 100% guaranteed waterproof, submersible and are fully protected against humidity, rain and snow.
Fogproof – All riflescopes are purged and sealed with inert Nitrogen gas to provide 100% guaranteed fogproof performance.
Shockproof – All riflescopes are 100% guaranteed shockproof to withstand impacts and heavy caliber recoil.

Please feel free to call us @ 516-217-1000 with any questions or to place an order.

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10 Camera Bag Must-Haves for the New Photographer

There are many items to consider purchasing to go along with your new camera, and this post serves to just highlight some of the most common and most useful ones. If you are just starting out, be sure to equip yourself with the necessary items to help you use your camera properly, all while taking the most professional photos you can – right from the beginning! We’ve rounded up our top 10 camera bag must-haves to help start you on your photography journey.


These thin filters are pieces of glass that fit over the front of your camera lens and can protect your lens. Use a polarizing filter to make clouds pop or eliminate glare from water surfaces, or use a graduated neutral density filter to shoot at wide under bright conditions. Consider variable neutral density filters if you want to be able to vary the amount of light entering the camera.


There is a reason they call this lens the “nifty fifty”. This lens is a great value and an affordable lens investment. It’s light weight, great in low-light, can produce a nice bokeh, and extremely versatile. In terms of compositions, the 35mm lens might be the closest to the focal composition of the human eye, and it is why it is commonly used in movies. You can’t be lazy with this lens (you’ll have to physically move around to get your shot) but it’s incredibly versatile – landscapes, portraits, travel shots, street photography, product photography – try it out and see.


When buying a memory card consider things like the capacity, reliability, speed, and always carry a backup card.


It’s good to know how to set the custom white balance on your camera so that you can get really true-to-color shots, no matter what sort of light you might find yourself shooting in. A white balance card in is a must-have in your camera bag and its sturdy design allows you to also tie it onto your bag for easy access. (It can also be nice to have a black and neutral grey card.)


Reflectors are used to bounce light from a window or other light source, and erases harsh shadows and uneven lighting. You want to get everything as perfect as possible before you get to the editing phase so that you’re only doing minor touch-ups, and getting the lighting right is extremely important.


If you’re going to be taking your photography seriously, you have to have a tripod. If you ever want to shoot in low light or with a slower shutter speed, shaky hands will ruin every shot. Also, shooting at strange angles or very low or high heights can make it difficult to replicate a shot for multiple images.


An extra battery will most definitely come in handy. You never want to be out, maybe traveling or shooting an event, and have your battery go dead on you. Instead, make sure you have a backup so that you don’t miss any moments or have to spend valuable time charging. Also, did you know batteries don’t last long when shooting in cold temperatures? Go prepared and back a second backup battery.


A remote allows you to take pictures of yourself without having to click the 10-second timer and sprint across the room. It is also useful for shots in low light or a slow shutter speed to reduce camera shake that comes with pushing the shutter release.


A solid understanding of off-camera flash (external flash) is one of the big steps you can take to elevate your photography to the next level. Your camera “communicates” with one or more external flashes to light the scene via a remote method.


After blowing the dust off your lens, use a soft, lint-free microfiber cloth to wipe off any fingerprints, smudges, or water droplets. Microfiber wipes are soft enough to prevent scratches and the alcohol evaporates really quickly without leaving residue on the lens. Bonus: They’re great for cleaning your glasses, phone, and computer screen, too!

Need help picking out your camera gear? Our in-store experts are happy to help you attain that professional look or answer any questions. Whether you are a beginner or an expert, Camera Land is here for you. Want to learn more about photography? Consider taking one of our classes. Visit our Learning Center for a list of class offerings. For more information, give us a call at 516-217-1000 or visit our website at  www.

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September’s Contest Giveaway


Winners Have Been Chosen – Next Drawing is September 7th.

We will choose 10 lucky winners:

5 winners will each receive Vortex Ranger 1500 Laser Rangefinder
another 5 winners will each receive a Vortex Ranger 1000 Laser Rangefinder


This Past Month’s Winners Are:

Congratulations to all our winners!

Remember to enter our September drawing for your chance to win!enter to win

It is our pleasure to bring these drawings to you each month to show our appreciation for all the support that we receive. Just our way of saying thank you.

We would also like to take this opportunity to thank the monthly winners for posting reviews of the products they have won. The forum members value your opinions, as do we.

Please go to our newly redesigned website, and enter. Past entries will not be in this drawing. To keep the drawing available to those that continue to have an interest, each contest winner will be drawn from entries for that contest period.

Are you our next winner? What are you waiting for? Just go and sign up. There is no purchase required and we are not selling your info to anyone.

Congratulations to our latest winners.

* By entering you are adding your name to an internal use only Camera Land e-mail mailing list. This list is for Camera Land use to send e-mails regarding sales, tips and general notifications. This list will never be shared or sold.
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